{"title":"New In","description":"","products":[{"product_id":"the-statesman","title":"The Statesman Extrait de Parfum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe Statesman is a fragrance of resolve, authority and timeless British character. Inspired by the spirit of Winston Churchill, it evokes the atmosphere of halls of power, late-night decisions, polished wood, leather armchairs and the quiet smoke of a well-earned cigar. Warm, bold and deeply composed, it is made for those who stand firm, speak with weight and carry themselves with dignity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes: \u003c\/strong\u003eSmoked Tea, Bright Bergamot and Spiced Cardamom\u003cbr\u003e\u003cstrong\u003eHeart Notes: \u003c\/strong\u003eRich Tobacco Leaf, Wild Vetiver and Aged Cedarwood\u003cbr\u003e\u003cstrong\u003eBase Notes: \u003c\/strong\u003eDeep Amber, Dark Tonka Bean, Smooth Vanilla and Oakmoss\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSillage, Projection \u0026amp; Longevity:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eThe Statesman wears with a warm, smoky and distinguished trail. Its projection is confident and characterful, opening with a refined smoky lift before settling into a rich blend of tobacco, woods, amber and tonka. The sillage feels mature, powerful and reassuring — like the lingering warmth of a private study after the final word has been spoken. Long-lasting and full-bodied, it leaves behind a trail of depth, tradition and quiet command.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply \u0026amp; When to Wear:\u003c\/strong\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003eApply 2–4 sprays to the neck, chest and pulse points. Avoid rubbing the fragrance after spraying, allowing the smoky, woody and amber tones to develop naturally. Best worn for evenings, formal events, business settings, autumn and winter days, private dinners, special occasions and moments where you want to feel composed, authoritative and unforgettable.\u003cbr\u003e\u003c\/p\u003e","brand":"Carved London","offers":[{"title":"30ml","offer_id":49106489639240,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":49106489672008,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8891\/2200\/files\/The_Statesman_50ml.jpg?v=1782902362"},{"product_id":"sovereign-seas","title":"Sovereign Seas Extrait de Parfum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSovereign Seas is a fragrance of courage, clarity and maritime strength. Inspired by Britain’s seafaring legacy, it evokes cliff-lined shores, harbour walls, salt winds, seasoned timber and lantern-lit waters guiding sailors home. Fresh yet grounded, it captures the feeling of standing at the edge of the coast — calm, resilient and ready to move forward. This is a scent for those who carry quiet resolve, shaped by challenge and guided by purpose.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTop Notes: \u003c\/span\u003e\u003c\/strong\u003eSea Salt, Bright Bergamot and Wild Sage\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003eHeart Notes: \u003c\/span\u003e\u003c\/strong\u003eDriftwood, Seaweed Accord and White Thyme\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003eBase Notes: \u003c\/span\u003e\u003c\/strong\u003eAged Amber, Sandalwood and Soft Musk\u003cstrong\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eSillage, Projection \u0026amp; Longevity:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eSovereign Seas wears with a clean, mineral and windswept trail. Its projection is fresh and confident, opening with the crisp impression of sea air before settling into driftwood, amber and smooth musk. The sillage feels refined and atmospheric — like salt spray carried across polished timber and warm coastal air. Long-lasting yet controlled, it leaves a distinctive marine-woody presence that feels fresh, masculine and quietly commanding.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eHow to Apply \u0026amp; When to Wear:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApply 2–4 sprays to the neck, chest and pulse points. Avoid rubbing after spraying to allow the fresh marine and woody tones to develop naturally. Best worn for spring and summer, daytime luxury, coastal escapes, smart casual occasions, holidays, business days and moments where you want to feel fresh, composed and quietly resilient.\u003c\/span\u003e\u003c\/p\u003e","brand":"Carved London","offers":[{"title":"30ml","offer_id":49106495177032,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":49106495209800,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8891\/2200\/files\/Sovereign_Seas.jpg?v=1772681085"},{"product_id":"summer-at-windsor","title":"Summer at Windsor Extrait de Parfum","description":"\u003cp\u003eSummer at Windsor captures the quiet romance of an English summer at its most regal. Inspired by the orchards, gardens and sunlit heritage of Windsor, it evokes the feeling of ripe fruit beneath warm afternoon light, manicured lawns, soft floral air and the graceful stillness of royal summer gatherings. Elegant, fresh and gently radiant, it is a fragrance that feels refined rather than playful — a modern British summer scent with heritage, softness and understated grandeur.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTop Notes: \u003c\/strong\u003eEnglish Pears and Melon\u003cbr\u003e\u003cstrong\u003eHeart Notes: \u003c\/strong\u003eAloe Vera and English Rose\u003cbr\u003e\u003cstrong\u003eBase Notes: \u003c\/strong\u003eSandalwood and Ambergris Accord\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSillage, Projection \u0026amp; Longevity:\u003c\/strong\u003e\u003cbr\u003eSummer at Windsor wears with a fresh, graceful and softly luminous trail. Its projection is elegant and inviting, creating the impression of clean summer air, ripe pear, delicate rose and smooth warmth on the skin. The sillage is refined rather than heavy, leaving a polished, breezy and quietly luxurious presence that lingers with soft woods and ambergris-like depth.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Apply \u0026amp; When to Wear:\u003c\/strong\u003e\u003cbr\u003eApply 2–4 sprays to the neck, chest and pulse points. For a softer summer trail, apply lightly to clothing from a safe distance. Best worn during spring and summer, daytime occasions, garden parties, holidays, brunches, weddings, elegant casual wear and moments where you want to feel fresh, composed and effortlessly distinguished.\u003c\/p\u003e","brand":"Carved London","offers":[{"title":"30ml","offer_id":49106497929544,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":49106497962312,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8891\/2200\/files\/Summer_at_Windsor.jpg?v=1772681085"},{"product_id":"war-of-the-roses","title":"War of the Roses Extrait de Parfum","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe War of the Roses is a fragrance of beauty, conflict and legacy. It captures the drama of 15th-century England through a scent that feels noble, romantic and deeply symbolic. Elegant yet powerful, it evokes rose gardens after rainfall, stone halls, royal emblems and the quiet strength found when opposing forces are brought into harmony. This is a fragrance for those who carry grace with conviction, and softness with undeniable strength.\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eTop Notes:\u003c\/span\u003e\u003c\/strong\u003e White Rosebud, Bright Pink Pepper and Citrus Zest\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003eHeart Notes:\u003c\/span\u003e\u003c\/strong\u003e Bulgarian Rose, Taif Rose, Istanbul Rose and Soft Jasmine\u003cstrong\u003e\u003cspan\u003e\u003cbr\u003eBase Notes: \u003c\/span\u003e\u003c\/strong\u003eGolden Amber, Velvet Musk and Dark Sandalwood\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSillage, Projection \u0026amp; Longevity:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eThe War of the Roses wears with a refined floral-amber trail that feels both regal and intimate. Its projection is graceful yet noticeable, opening with a fresh, luminous rose character before deepening into a richer bouquet of precious roses, soft jasmine and warm woods. The sillage feels elegant, romantic and stately — a lingering impression of velvet petals, golden warmth and polished sandalwood. Long-lasting and beautifully layered, it leaves behind a scent of heritage, harmony and quiet grandeur.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Apply \u0026amp; When to Wear:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApply 2–4 sprays to the neck, chest and pulse points. Avoid rubbing after application, allowing the rose, amber and sandalwood to unfold naturally on the skin. Best worn for elegant evenings, weddings, formal occasions, romantic settings, spring and autumn days, heritage events and moments where you want to feel refined, graceful and unforgettable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Carved London","offers":[{"title":"30ml","offer_id":49106499600712,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":49106499666248,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8891\/2200\/files\/War_of_The_Roses.jpg?v=1772681084"},{"product_id":"empress-of-india","title":"Empress of India Extrait de Parfum","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEmpress of India is a fragrance of golden warmth, royal fascination and distant summer splendour. Inspired by Queen Victoria’s enduring affection for India and the first Bombay mangoes sent to her across the seas, it captures the feeling of sun-ripened orchards, silk-draped interiors, tropical air and regal indulgence. Lush, radiant and gracefully exotic, it is a scent that feels opulent yet elegant — a tribute to the golden fruit that once symbolised beauty, wonder and connection between two worlds.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTop Notes: \u003c\/strong\u003eMango Nectar, Bright Mandarin Peel and Fresh Coconut Water\u003cbr\u003e\u003cstrong\u003eHeart Notes: \u003c\/strong\u003eFrangipani, Indian Jasmine and Mogra Flower\u003cbr\u003e\u003cstrong\u003eBase Notes: \u003c\/strong\u003eGolden Sandalwood, Soft Amber and Creamy Musk\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eSillage, Projection \u0026amp; Longevity:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eEmpress of India wears with a bright, sunlit and creamy trail. Its projection is radiant and inviting, opening with the impression of ripe golden fruit and tropical freshness before soft florals and warm woods create a smooth, elegant dry down. The sillage feels luxurious, warm and gently exotic — a lingering aura of mango nectar, white flowers, sandalwood and soft amber that remains graceful rather than overpowering.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHow to Apply \u0026amp; When to Wear:\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cspan\u003eApply 2–4 sprays to the neck, chest and pulse points. For a softer, longer-lasting trail, apply lightly to clothing from a safe distance. Best worn in spring and summer, daytime luxury, holidays, garden parties, brunches, weddings, special occasions and moments where you want to feel radiant, elegant and effortlessly memorable.\u003c\/span\u003e\u003c\/p\u003e","brand":"Carved London","offers":[{"title":"30ml","offer_id":49106502025544,"sku":null,"price":55.0,"currency_code":"GBP","in_stock":true},{"title":"50ml","offer_id":49106502058312,"sku":null,"price":75.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8891\/2200\/files\/Empress_of_India_50ml.jpg?v=1782902362"},{"product_id":"discovery-set","title":"British Heritage Discovery Set","description":"\u003cp\u003e5 x 15ml perfume testers of the British Heritage Collection\u003cbr\u003e\u003c\/p\u003e","brand":"CarvedLondon","offers":[{"title":"Default Title","offer_id":49107215876424,"sku":"","price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8891\/2200\/files\/British_Heritage_Discovery_Collection_15ML_e15678c9-1b9c-417b-a608-01e2a16ede7d.jpg?v=1782839740"},{"product_id":"first-discovery-set","title":"First Discovery Set","description":"\u003cp\u003e5 x 10ml perfume testers of the British Heritage Collection\u003cbr\u003e\u003c\/p\u003e","brand":"CarvedLondon","offers":[{"title":"Default Title","offer_id":53418397139272,"sku":null,"price":65.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0848\/8891\/2200\/files\/First_Discovery_Collection_15ML_8c9c95d0-be15-4523-9dd2-26850bcd75e1.jpg?v=1782839740"}],"url":"https:\/\/carvedlondon.com\/collections\/new-in.oembed","provider":"Carved London","version":"1.0","type":"link"}